Privacy Policy
Privacy Policy
Last Updated: 29 April 2025
Express Alert Systems LLC (“Express Alert Systems,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and otherwise process information about you (including personal data) when you interact with our website (express-alert.com), our mobile applications, and services made available through such platforms (collectively referred to as the “Platform”).
This Privacy Policy is incorporated into and forms a part of our Terms and Conditions of Sale.
By accessing or using our Platform, submitting information to us, or otherwise agreeing to this Privacy Policy, you acknowledge that you have read, understood, and agreed to our collection, use, and disclosure practices described herein. If you do not agree, you should not access or use the Platform.
Changes to This Privacy Policy
1.1 We reserve the right to modify, amend, or update this Privacy Policy at any time to reflect changes in our business operations, applicable law, or best practices.
1.2 Updates to this Privacy Policy become effective immediately upon posting the revised version on the Platform unless otherwise specified. The “Last Updated” date at the top of this page will indicate when this Privacy Policy was last revised.
1.3 If material changes are made to how we process personal information or if your rights are significantly impacted, we will provide prominent notice on our Platform or, where appropriate, by email or other means of communication.
1.4 We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your personal data. Your continued use of the Platform after any update constitutes your acceptance of the revised Privacy Policy.
Information You Submit
Personal Information You Provide
When you interact with our Platform, you may voluntarily provide personal information. “Personal information” means any information that identifies, relates to, describes, or could reasonably be linked to an individual or household.
You may provide personal information to us in a variety of ways, including when you:
- Place an order through our Platform.
- Contact customer support.
- Request a product quote or information.
- Subscribe to receive communications from us.
- Participate in surveys, promotions, or contests; or
- Otherwise communicate with us.
The types of personal information we may collect include, but are not limited to:
- Full name (first and last name);
- Physical and billing addresses.
- Email address.
- Telephone number or mobile number.
- Payment details (e.g., PayPal account information; we do not store credit or debit card numbers directly);
- Shipping instructions or notes provided at checkout.
- Company name (if provided for shipping or invoicing purposes).
Telephone Numbers and Consent to Communications
If you provide a mobile or landline telephone number, you expressly consent to receiving communications from Express Alert Systems LLC at that number, including SMS text messages and voice calls.
These communications may relate to your orders, technical support, customer service, administrative updates, or marketing promotions (where permitted by law).
Standard message and data rates may apply according to your mobile carrier plan.
You may opt out of receiving promotional communications by following the opt-out instructions in the message or contacting us as described below.
Order and Payment Information
To complete purchases made through the Platform, we may collect necessary payment-related information including:
- Billing address;
- Contact information;
- PayPal transaction details.
Note: We use PayPal to process payments securely and do not directly access, handle, or store your full payment card information.
PayPal’s own privacy practices govern their collection and use of your financial data, and we encourage you to review their policies directly at PayPal Privacy Statement.
Customer Support and Communications
When you submit an inquiry, feedback, or request customer support, we collect the information you provide, including the content of your communications and any additional information required to respond to your inquiry or resolve your issue.
Marketing Communications
If you opt-in to receive marketing updates, newsletters, promotions, or SMS communications, you must provide your email address and/or telephone number.
We use this information to send you the requested communications.
You may withdraw your consent or unsubscribe from promotional messages at any time by clicking “unsubscribe” in an email, replying STOP to a text message, or contacting us directly.
Other Information Collected
In addition to the information you voluntarily submit to us, Express Alert Systems LLC automatically collects certain technical and usage information as you navigate through and interact with our Platform.
This collection helps us operate, maintain, and improve the Platform and to better understand user behavior and preferences.
Technical Information Collected Automatically
When you access or use our Platform, we may automatically collect the following information about your device and interaction:
- Internet Protocol (IP) address assigned to your device.
- Device identifiers (such as your device ID, MAC address, or other unique identifiers);
- Browser type and version (e.g., Chrome, Firefox, Safari);
- Operating system and version (e.g., Windows, macOS, Android, iOS);
- Screen resolution;
- Referring URL (the website you visited before accessing our Platform);
- Date and time stamps of your access;
- Pages visited on our Platform;
- Duration of your session and time spent on each page;
- Clickstream data showing your navigation path within our Platform;
- Approximate geographic location, based on IP address.
We collect this information using technologies such as cookies, web server logs, pixel tags, and web beacons.
Cookies and Tracking Technologies
The Platform uses cookies and similar tracking technologies to collect and store information about your visit.
Cookies are small data files that a website places on your computer or device for record-keeping and other purposes.
Types of Cookies We Use:
- Essential Cookies:
Necessary for basic site functionality, such as enabling shopping cart features, security, and network management.
Without these cookies, the Platform may not function properly. - Performance Cookies (Analytics Cookies):
Used to understand how visitors use our Platform, which pages are visited most often, how users move around the Platform, and whether they encounter errors.
We use this information to improve the structure, performance, and functionality of the Platform. - Functional Cookies:
Enable enhanced features and personalization, such as remembering your preferences or choices you made on previous visits. - Targeting or Advertising Cookies:
We currently do not use targeting or advertising cookies.
However, third-party analytics providers may set cookies to collect information about your browsing activities over time and across different websites.
Managing Your Cookie Preferences
Most web browsers are set to accept cookies by default, but you may be able to change your browser settings to remove or reject cookies.
Please be aware that disabling cookies may impact the functionality of the Platform and limit your ability to use certain features.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
Analytics Services
We use third-party analytics services, such as Google Analytics, to help us understand how users interact with the Platform.
These services may collect information about your device, browsing actions, and patterns, including:
- Pages you visit;
- Time spent on the Platform;
- Links you click;
- Website or search engine that referred you.
Google Analytics uses cookies and other tracking technologies to collect and analyze usage data and report on website activity.
For more information on Google Analytics’ privacy practices, or to opt-out of Google Analytics tracking, please visit:
Social Media Features
Our Platform may offer integration with third-party social media platforms, such as Facebook, LinkedIn, or Twitter, allowing you to share content or interact with our content through social networks.
If you engage with these social media features, the platform may collect information such as:
- Your social media user ID;
- The content you viewed or interacted with;
- Your device information and IP address.
Your interactions with these features are governed by the privacy policies of the respective third-party social media platforms.
We encourage you to read their privacy policies before using such features.
Embedded Content
The Platform may incorporate embedded content such as videos, maps, or widgets provided by third parties.
These embedded elements may collect information about your interaction with the content, your device, and your location.
Examples include:
- Google Maps:
Use of embedded Google Maps is governed by the Google Maps/Google Earth Additional Terms of Service and Google’s Privacy Policy. - YouTube Videos:
Embedded videos provided by YouTube collect usage data according to YouTube’s Privacy Policy.
You are encouraged to review the policies of third-party services when interacting with their embedded content.
How We Use and Share Collected Information
Express Alert Systems LLC uses the information we collect through our Platform for a variety of business purposes, in accordance with applicable laws and this Privacy Policy.
Below, we describe the ways in which we use your information, and the circumstances under which we may share it with third parties.
How We Use Collected Information
We may use personal information and other collected information for purposes including, but not limited to, the following:
Providing and Managing the Platform
- To operate, maintain, and administer the Platform;
- To provide access to our products and services;
- To facilitate the processing of your orders, including shipping, billing, and payment processing;
- To provide customer service and technical support;
- To respond to your inquiries, requests, comments, or feedback.
Communications
- To communicate with you regarding your orders, shipments, support inquiries, returns, and transactions;
- To send transactional messages, such as purchase confirmations, order updates, service notifications, and security alerts;
- To send promotional communications, newsletters, updates, and marketing materials where permitted by law and subject to your consent where required.
Personalization and Improvements
- To understand and analyze user preferences and usage patterns;
- To enhance, improve, and customize the Platform, its features, and user experience;
- To conduct research and analytics about how users access and use the Platform;
- To develop new products, services, features, and functionality.
Security and Fraud Prevention
- To detect, prevent, and protect against fraud, unauthorized transactions, hacking, and other illegal activities;
- To enforce our Platform’s terms of use, agreements, or policies;
- To protect the security and integrity of our systems, Platform, and business operations.
Compliance and Legal Obligations
- To comply with applicable laws, regulations, legal processes, or government requests;
- To investigate violations of our policies or misuse of the Platform;
- To cooperate with law enforcement authorities or regulatory agencies as required by law.
Sharing of Collected Information
We may share your personal information and other collected data in the following limited circumstances:
Service Providers and Vendors
We may share information with third-party service providers who perform functions on our behalf, including:
- Payment processing services (e.g., PayPal);
- Shipping and logistics partners (e.g., courier and postal services);
- IT infrastructure and hosting providers;
- Email marketing and communications services;
- Data analytics providers (e.g., Google Analytics);
- Customer support and call center services.
These service providers are authorized to use your information only to provide services to us and are contractually obligated to protect your information.
Affiliates and Related Entities
We may share information within our corporate family (e.g., affiliates, subsidiaries, or related entities) for purposes consistent with this Privacy Policy, such as operational support, customer management, or marketing communications.
Legal and Compliance Disclosures
We may disclose information to third parties, including law enforcement, government authorities, or legal advisors, if we believe such disclosure is necessary to:
- Comply with legal obligations, subpoenas, court orders, or legal processes;
- Investigate, prevent, or respond to suspected illegal activities, fraud, threats to safety, or violations of our terms and policies;
- Establish, exercise, or defend legal rights.
Business Transfers
In the event of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transition of service to another provider, your information may be disclosed or transferred to another entity as part of that transaction.
We will make reasonable efforts to require any successor entity to honor the terms of this Privacy Policy.
With Your Consent
In addition to the disclosures described above, we may share your information for any other purpose disclosed to you at the time we collect the information, or pursuant to your consent or authorization.
Automated Processing
No Solely Automated Decisions Producing Legal Effects
Express Alert Systems LLC does not make decisions based solely on automated processing — including profiling — that produce legal effects concerning you or similarly significantly affect you.
All significant decisions affecting individuals are made with meaningful human involvement.
We do not use algorithms or automated decision-making techniques that eliminate human review of individual cases, particularly where such decisions would impact your legal rights, your ability to access services, or otherwise significantly affect you.
Use of Automated Tools for Platform Functionality and Improvement
While we do not engage in fully automated decision-making as described above, we do use certain forms of automated processing and analytics for limited purposes, including:
- Analyzing user behavior and interactions with our Platform (e.g., through Google Analytics and similar tools);
- Detecting fraudulent activities or unusual patterns that may indicate security threats;
- Tailoring communications or marketing based on your interests, preferences, and usage patterns (only where legally permitted);
- Improving the technical functionality, performance, and usability of the Platform.
Such automated processes help us provide a secure, efficient, and personalized experience, but they do not remove human oversight or decision-making.
Your Rights Related to Automated Processing
If you are located in a jurisdiction that provides specific rights regarding automated decision-making (for example, in the European Economic Area under GDPR or under certain U.S. state privacy laws), you may have the right to:
- Request an explanation of the logic involved in automated decisions that significantly affect you;
- Request human intervention if you believe a decision based solely on automated processing has impacted you unfairly;
- Challenge such decisions where appropriate.
Please refer to the Your Rights and Choices section below or contact us at support@express-alert.com if you wish to exercise your rights or obtain further information regarding our use of automated processing.
Retention
Retention of Personal Information
Express Alert Systems LLC retains personal information and other collected information for as long as it is reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
- Completing the transactions for which the information was collected;
- Providing products, services, or support that you requested;
- Complying with our legal obligations;
- Enforcing our agreements;
- Resolving disputes;
- Protecting our rights, property, and safety or that of others.
Specific Retention Periods
The specific retention periods for your personal information may vary depending on the nature of the data and the purposes for which it is processed. In general:
- Transactional and Purchase Data: Retained for the duration necessary to complete your transactions, and thereafter as required for accounting, audit, and legal compliance purposes (typically 7 years, depending on jurisdictional requirements).
- Customer Support and Inquiry Information: Retained as long as necessary to resolve your request or inquiry and for internal record-keeping purposes.
- Marketing Preferences: Retained until you withdraw your consent or opt-out of receiving marketing communications.
- Cookies and Tracking Data: Retention periods vary by cookie type and purpose. Some cookies expire after your browsing session ends, while others may persist for up to 24 months unless deleted by you.
Legal and Regulatory Requirements
We may retain your personal information for longer periods where required by applicable laws and regulations, including:
- Compliance with tax laws, financial reporting obligations, and other regulatory requirements;
- Responding to legal claims, audits, or investigations;
- Preservation of evidence in connection with ongoing or anticipated litigation.
Data Minimization and Secure Disposal
When personal information is no longer required for the purposes described in this Privacy Policy and no longer subject to a legal requirement to retain it:
- We securely delete, anonymize, or destroy the information in accordance with applicable legal standards;
- We take reasonable steps to prevent further access to, or use of, such information before disposal.
Your Rights Concerning Retention
Depending on your jurisdiction, you may have the right to request:
- Deletion of your personal information, subject to certain legal exceptions (such as ongoing legal obligations);
- Information about how long we retain your specific categories of data.
Please see the Your Rights and Choices section below for more details about exercising your rights regarding data retention.
Your Rights and Choices
Express Alert Systems LLC recognizes and respects the rights you may have regarding your personal information, depending on your jurisdiction.
We offer individuals certain choices regarding how we collect, use, and share their information, and provide mechanisms for exercising those rights, all subject to applicable law.
Overview of Your Rights
Subject to applicable laws, you may have rights including, but not limited to, the following:
Right to Access
You have the right to request access to the personal information we hold about you, including details about:
- The categories of personal information collected;
- The sources of the information;
- The business or commercial purposes for collecting it;
- The categories of third parties with whom it has been shared.
Upon verified request, we will provide you with a copy of your personal information in our possession, subject to applicable legal exceptions.
Right to Correction
You have the right to request that we correct inaccuracies in your personal information if you believe that the information we hold is incorrect, incomplete, or outdated.
We will take reasonable steps to update or correct personal information in our possession after verifying your identity.
Right to Deletion
You may request the deletion of your personal information that we have collected from you, subject to certain exceptions, such as:
- Compliance with a legal obligation;
- Security purposes (e.g., detecting or preventing fraudulent or illegal activities);
- Maintaining transactional records for financial reporting and tax compliance;
- Completing transactions you initiated.
If no applicable exceptions apply, we will delete your personal information upon a verified request.
Right to Restrict Processing
In certain circumstances, you may have the right to request that we restrict the processing of your personal information, for example, while we verify the accuracy of your data or if you object to a particular use.
Right to Object to Processing
You may have the right to object to certain processing of your personal information where that processing is based on our legitimate interests (e.g., marketing communications).
If you object, we will cease processing your information unless we can demonstrate compelling legitimate grounds to continue processing.
Right to Data Portability
Where technically feasible, you may request to receive a copy of your personal information in a structured, commonly used, machine-readable format and/or request that we transmit the data to another controller.
This right may only apply to information you provided directly to us and which we processed based on your consent or to perform a contract with you.
Right to Withdraw Consent
If you have given consent for any particular processing, you may withdraw that consent at any time, effective for future processing.
Withdrawal of consent does not affect the lawfulness of processing based on consent prior to withdrawal.
Right to Lodge a Complaint
If you believe we have violated applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, regulatory body, or your state’s Attorney General, depending on your location.
We encourage you to contact us first so we can address your concerns directly.
How to Exercise Your Rights
To exercise any of the rights described above, you must submit a verifiable request by contacting us through one of the following methods:
- Email: support@express-alert.com
- Phone: 304-539-9594
- Mail:
Express Alert Systems LLC
92 RHL Blvd
South Charleston, WV 25309
United States
When submitting your request, please provide sufficient information for us to verify your identity (e.g., name, contact details, order information) and describe your request in reasonable detail.
If we are unable to verify your identity, we may not be able to fulfill your request.
Response Time and Process
We aim to respond to verifiable consumer requests within forty-five (45) days of receipt.
If more time is required (up to an additional 45 days), we will inform you of the reason and extension period in writing.
There is generally no fee for processing your requests. However, if a request is unfounded, repetitive, or excessive, we reserve the right to charge a reasonable administrative fee or refuse to act on the request.
Marketing Communications
You may opt out of receiving marketing-related emails by clicking the “unsubscribe” link at the bottom of any marketing email, or by contacting us directly.
Even if you opt out of marketing communications, we may still send you non-promotional communications regarding your orders, transactions, or customer support inquiries.
Children’s Privacy
No Directed Use Toward Children
Express Alert Systems LLC does not knowingly collect, solicit, or process personal information from children under the age of sixteen (16).
Our Platform, including our website and mobile applications, is intended for use only by individuals who are eighteen (18) years of age or older.
We do not market, target, or offer our products and services to children under 16, and the Platform is not directed at or intended for individuals under 16 years old.
Actions Taken if Children’s Information Is Inadvertently Collected
If we become aware that we have inadvertently collected personal information from a child under the age of 16 without verified parental consent, we will:
- Promptly delete such information from our records;
- Take reasonable steps to close any associated accounts (if applicable);
- Take corrective actions as necessary to prevent further collection.
If you believe that a child under the age of 16 may have provided us with personal information through our Platform, please contact us immediately at support@express-alert.com or 304-539-9594.
Parental Responsibility
Parents or guardians who become aware that their child has provided us with personal information without their consent should promptly contact us.
We encourage parents to actively monitor their children’s online activities to ensure that they do not provide personal information without parental permission.
Third-Party Websites
Links to Third-Party Sites
Our Platform may contain links to external websites, mobile applications, or online services operated by third parties that are not owned, controlled, or maintained by Express Alert Systems LLC.
These links are provided for your convenience only and do not imply any endorsement, sponsorship, or affiliation with the linked site.
When you click on a link to a third-party website, you will leave our Platform and may be subject to the privacy policies, terms, and practices of that third party, which may differ from ours.
No Responsibility for Third-Party Content or Practices
We are not responsible for the privacy practices, data security, or content of any third-party websites, services, or applications, including those linked to or from our Platform.
We do not control and are not responsible for how third parties collect, use, or disclose your personal information.
Accessing, browsing, and using third-party websites or applications is at your own risk.
We encourage you to review the privacy policies and terms of use of each third-party site or service that you visit before providing any personal information or engaging with their content.
Third-Party Embedded Content
Our Platform may also include embedded content (e.g., videos, images, maps, widgets) from third parties such as:
- Google Maps:
Embedded location features governed by Google Maps/Google Earth Additional Terms of Service and Google’s Privacy Policy. - YouTube Videos:
Embedded video content governed by YouTube’s Terms of Service and Privacy Policy.
Engaging with such embedded content may allow third-party content providers to collect information about you, including tracking your activity across different websites.
These third parties may use cookies or other tracking technologies independently, and their use of your personal information is subject to their own privacy policies.
Disclaimer Regarding Third Parties
Express Alert Systems LLC disclaims all liability and responsibility for the acts, omissions, and conduct of any third parties in connection with or related to your use of third-party websites or services.
Your interactions with third-party services are solely between you and the third party.
Cross-Border Transfers
International Data Transfers
Express Alert Systems LLC is based in the United States, and our Platform is hosted and operated from servers located within the United States.
If you access or use our Platform from outside the United States — including from the European Economic Area (EEA), the United Kingdom, or other regions with laws governing data collection and use — please be aware that your personal information will be transferred to, stored, and processed in the United States.
The data protection laws in the United States may differ from those in your jurisdiction and may not provide the same level of protection as the laws of your country or region.
By using our Platform, you acknowledge and consent to the transfer of your personal information to the United States and other jurisdictions as necessary for the purposes described in this Privacy Policy.
Safeguards for International Transfers
Where required by applicable data protection laws, Express Alert Systems LLC will implement appropriate safeguards to protect the transfer of personal information across borders, including, but not limited to:
- Entering into Standard Contractual Clauses (SCCs) approved by the European Commission or other relevant authorities;
- Implementing other appropriate measures or mechanisms recognized under applicable laws to ensure an adequate level of data protection.
Such safeguards are intended to ensure that your personal information remains protected consistent with applicable data protection standards.
Your Rights Regarding Cross-Border Transfers
Depending on your jurisdiction, you may have the right to:
- Request additional information about the cross-border transfer of your personal information;
- Request a copy of the relevant safeguards used to protect your transferred data (where applicable and subject to confidentiality obligations).
To exercise these rights or request further information, please contact us at support@express-alert.com.